Hey, I’m Joley! I’m a marketing professional with a passion for creating engaging content, bringing ideas to life, and building brand identities that connect with audiences in an authentic way. My background is in brand strategy, digital marketing, influencer partnerships, and merchandise, with a strong focus on sustainability and customer engagement.
I was born and raised in Florida and graduated from the University of Central Florida with a bachelor's degree in marketing and film. In 2021, I was lucky enough to move to Hawai‘i, and I’ve never looked back. Living here has not only shaped me personally but has also fueled my creativity in ways I never imagined. Hawai‘i’s energy, culture, and natural beauty inspire my work every day, and I feel at my best—both personally and creatively—when I’m bringing ideas to life in this incredible place.
Over the years, I’ve worked with brands in the hospitality, food & beverage, and lifestyle industries, leading marketing campaigns, developing merchandise lines, and organizing photoshoots that showcase products in the best light. I love creating experiences that connect with people—whether it’s through social media, in-person events, or thoughtful product launches.
If you’re looking for someone who can turn ideas into action and make an impact, let’s connect!
Check out my LinkedIn!
Director of Marketing & Merchandise | The Sunrise Shack Hawaii
October 2024 – Present | Hybrid
Promoted in 2024 to oversee all brand creative, design, and merchandise development.
Lead design direction for apparel, accessories, packaging, and in-store signage, delivering production-ready artwork that drives merchandise sales.
Manage overall brand identity and ensure consistency across six retail locations, merchandise lines, and digital platforms.
Oversee creative execution of multi-channel campaigns (social, email, partnerships, in-store), enhancing customer engagement and brand visibility.
Direct photography, video, and graphic design for product launches, seasonal promotions, and collaborations.
Develop and maintain visual identity systems and brand guidelines to align internal and external creative.
Collaborate with manufacturers, printers, and vendors to deliver high-quality merchandise and marketing assets on time and within budget.
Partner with local and global brands (surf, fashion, hospitality) on co-branded campaigns and product collaborations that expand reach and market presence.
Marketing Manager | The Sunrise Shack Hawaii
December 2021 – September 2024 | On-Site
Developed and implemented new brand guidelines, improving design consistency across all digital and print platforms.
Developed and executed digital marketing campaigns across social, email, and web, increasing customer engagement and brand visibility.
Designed branded graphics, promotional materials, and digital content that reinforced the company’s identity and aesthetic.
Managed social media strategy and content calendar, growing engagement and audience reach through design-driven campaigns.
Produced and edited photography and video for product launches, events, and seasonal promotions, strengthening brand storytelling.
Partnered with founders and store teams to translate brand pillars into cohesive marketing assets across digital and in-store touchpoints.
Collaborated with local partners and influencers on co-branded activations that expanded community reach and brand awareness.
Virtual Assistant | Burgenne I Photography
August 2021 – December 2021 | Honolulu, HI
Performed creative copywriting tasks for marketing purposes.
Optimized Pinterest for business, increasing engagement by 400%.
Managed Instagram engagement, client outreach, and follower interactions.
Marketing Intern | Allied Global Marketing
May 2021 – August 2021
Assisted in organizing promotional events.
Researched and brainstormed social media campaigns.
Conducted outreach and developed pitches for niche audiences.